What has GDPR in store for content marketers?
For a content marketer, it is crucial to stay in step with your firm’s overall strategy and to support the evaluation and amendment of current databases and systems of data collection, storage, and processing. As Forrester’s research shows, the future of marketing and advertising under GDPR will revolve around effective data management.
With the looming May 25th deadline, the GDPR (General Data Protection Regulation) will be front of mind for all forms of marketers, from digital leads to field marketers. Content marketers will also be affected by the requirements of this new law, which seeks to protect the personal data of European consumers.
But how will this new era of heavily regulated personal data impact content marketing? You can find out in Forrester’s latest blogpost by clicking here.