The Perfect Storm: GDPR, Data Governance and Customer Experience
The European General Data Protection Regulation will create new rights for consumers and new obligations (and fines) for companies. For many firms, this means that they can no longer manually manage their customers' data privacy.
Instead, they will need to choose the right tool, set up the right processes, and embed them into the relevant customer journeys to comply with the new requirements and provide customers with experiences that they love.
This isn't just about security or compliance. It's a business issue with strong implications on customer experience, brand reputation, and personalization.
One simply can not talk too much about GDPR. If you feel the need to get some other useful information, take part in Forrester's free webinar event.