Culture transformation — the potential and purpose

NEWS | Friday September 22nd, 2017

“Corporate Culture Eats Strategy” – said Peter Drucker. Culture has the potential to harness the full power of human capital to deliver on a purpose and brand promise. Done well, it creates real and sustainable strategic advantage.

Some companies realize culture’s potential because they were born this way: inherently nimble with deep customer convictions, driven to disrupt, and unafraid of change.

Those not born this way have a different journey, a hard journey — and most fail to achieve the potential of culture. Why do so many culture transformations fail while few succeed?

You can find out from Forrester’s latest Podcast on Culture Transformation.

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